PremierPath Systems, LLC (“PremierPath,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you:

• Visit www.PremierPathSystems.com

• Submit a website form or request information

• Schedule a consultation or appointment

• Call, text, email, or otherwise communicate with us

• Interact with our website chat, automated systems, or artificial intelligence-powered voice systems; or

• Become a PremierPath client

This Privacy Policy applies to information PremierPath collects for its own business purposes. It does not govern information that PremierPath may process separately on behalf of its business clients.

By accessing our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. COMPANY INFORMATION

PremierPath Systems, LLC

Website: www.PremierPathSystems.com

Email: [email protected]

Phone: (720) 790-5571

Mailing Address: 1905 Sherman St, Suite 200, Denver, CO 80203

Country: United States

2. INFORMATION WE COLLECT

The information we collect depends on how you interact with PremierPath.

Information You Provide

Communication consent records, including the date, time, method, source, and scope of any consent provided for email or text-message communications, together with records of subsequent opt-out requests or changes to communication preferences.

We may collect information you voluntarily provide, including:

• First and last name

• Email address

• Telephone number

• Business name

• Job title

• Business website

• Mailing or billing address

• Information about your business, goals, challenges, marketing needs, and current systems

• Information submitted through contact forms, assessments, surveys, questionnaires, applications, or appointment calendars

• Messages and other communications you send to us

• Telephone call recordings, transcripts, and summaries

• Website chat and text-message conversations

• Proposal, contract, billing, payment, and transaction information; and

• Any other information you choose to provide

You may browse portions of our website without voluntarily providing personal information. Certain information may be required to request services, schedule an appointment, communicate with us, or become a client.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information, including:

• Internet Protocol address

• Browser type and version

• Device typ

• Operating system

• Approximate geographic location derived from an IP address

• Referring website, campaign, or traffic source

• Pages viewed

• Links and buttons clicked

• Date and time of access

• Session duration

• Website interaction information

• Cookie and device identifiers

• Diagnostic and performance information; and

• Security and network information

This information may be considered personal information under certain privacy laws, even when it does not identify you by name.

3. HOW WE COLLECT INFORMATION

We may collect information through:

• Website contact and lead forms

• Appointment calendars

• Telephone calls

• Call recordings and transcriptions

• Text messages

• Email communications

• Website chat

• Automated or AI-powered voice systems

• Assessments, surveys, and questionnaires

• Client onboarding forms

• Contracts, proposals, and invoices

• Payment-processing services

• Cookies and similar technologies

• Google Analytics

• Referrals; and

• Direct communications with you

Our website forms, calendar, communications tools, customer relationship management functions, and related systems may be presented under the PremierPath Systems brand while relying on third-party technology infrastructure.

4. HOW WE USE PERSONAL INFORMATION

We may use the information we collect to:

• Operate, maintain, secure, and improve our website

• Respond to questions and inquiries

• Schedule consultations and appointments

• Send appointment confirmations and reminders

• Evaluate your business needs

• Prepare proposals, recommendations, and service plans

• Communicate with you about PremierPath services

• Establish and administer a client relationship

• Provide marketing, website, automation, communications, consulting, and related services

• Manage contracts, invoices, payments, and subscriptions

• Provide customer service and technical support

• Maintain records of our communications

• Follow up regarding your interest in PremierPath

• Send newsletters, educational materials, offers, and promotional communications

• Personalize our communications and website experience

• Understand how visitors find and use our website

• Analyze website traffic and usage trends

• Measure the effectiveness of our website and marketing

• Improve our services and customer experience

• Detect, prevent, and investigate fraud, abuse, security threats, and unauthorized access

• Protect our legal rights, property, systems, and business operation

• Comply with legal, tax, accounting, and regulatory obligations

• Resolve disputes and enforce our agreements; an

• Carry out other purposes disclosed when information is collected

5. LEGAL BASES FOR PROCESSING

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on:

• Your consent

• Steps taken at your request before entering into a contract

• Performance of a contract with you

• Compliance with a legal obligation

• Protection of our legal rights; and

• Our legitimate business interests, provided those interests are not overridden by your rights

Where processing is based on consent, you may withdraw your consent by contacting us. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.

6. EMAIL COMMUNICATIONS

We may use your email address to send:

• Responses to inquiries

• Appointment information

• Proposals and requested materials

• Service and account notices

• Invoices and transaction communications

• Customer-support messages

• Educational information

• Newsletters

• Promotional offers; and

• Other marketing communications

You may unsubscribe from promotional emails by using the unsubscribe link contained in the message or by contacting us.

Unsubscribing from promotional emails will not prevent us from sending non-promotional communications concerning appointments, transactions, purchased services, account administration, security, or an existing client relationship.

We use Google Workspace for business email and Mailgun SMTP infrastructure for the delivery of certain automated and transactional emails.

Email messages may contain tracking technologies that indicate whether a message was delivered, opened, or interacted with. We may use this information to maintain deliverability, evaluate engagement, and improve our communications.

7. TEXT-MESSAGE COMMUNICATIONS

When you provide your telephone number and consent to receive text messages, PremierPath may send messages concerning:

• Your inquiry

• Scheduled appointments

• Confirmations and reminders

• Follow-up communications

• Proposals or requested information

• Services you have purchased

• Customer support

• Educational information; and

• Promotional offers

Message frequency may vary. Message and data rates may apply. Consent to receive promotional text messages is not a condition of purchasing goods or services. PremierPath does not send marketing or promotional text messages without the recipient’s specific consent to receive those messages.

To opt-out, you may reply:

• STOP to opt out; or

• HELP for assistance

After opting out, you may receive one final confirmation message.

Opt-out requests submitted by replying STOP are processed automatically. After the confirmation message is sent, no additional messages will be sent through the applicable messaging program unless you provide new consent or the message is otherwise permitted by law.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

PremierPath may use telecommunications carriers, SMS aggregators, messaging platforms, customer relationship management providers, and other service providers solely to transmit messages, administer the messaging program, maintain consent and opt-out records, prevent fraud, provide support, and comply with legal requirements. These providers are not permitted to use mobile information or text-message consent data for their own marketing or promotional purposes.

PremierPath uses Twilio and related communications infrastructure to transmit and receive telephone calls and text messages.

You will receive text messages only when you have provided the consent required for the applicable type of message.

8. ARTIFICIAL INTELLIGENCE AND AUTOMATED COMMUNICATIONS

PremierPath may use artificial intelligence and automated technologies to:

• Answer inbound telephone calls

• Respond to website or text-message inquiries

• Ask questions about your business needs

• Provide general information

• Schedule appointments

• Route communications

• Send follow-up messages

• Transcribe conversations

• Create summaries of calls or messages

You may be interacting with an automated or AI-powered system rather than a human representative.

Information you provide during an AI-assisted interaction may be recorded, stored, transcribed, analyzed, summarized, and used to respond to you, manage your inquiry, improve our services, and maintain business records.

AI-generated information may not always be complete, accurate, or error-free. You should verify important information with a PremierPath representative before relying on it.

PremierPath does not currently use AI voice systems to make unsolicited outbound marketing calls.

9. TELEPHONE CALL RECORDING AND TRANSCRIPTION

Telephone calls with PremierPath may be recorded, monitored, or transcribed for purposes including:

• Quality assurance

• Training

• Recordkeeping

• Documenting requests and instructions

• Improving our services

• Preparing conversation summaries; and

• Following up on inquiries

Where required by applicable law, we will provide notice or obtain consent before recording or transcribing a call.

If you do not wish to participate in a recorded or transcribed call, you may end the call and contact us by email.

10. PAYMENTS AND STRIPE

PremierPath does not generally collect payment through its public website before a person or business becomes a client.

After you become a client, PremierPath may use Stripe to process invoices, payments, and recurring subscriptions.

When you make a payment, your payment information may be submitted directly to Stripe or collected through a Stripe-powered payment interface. Stripe may collect information including:

• Your name

• Billing address

• Email address

• Payment-card or bank account information

• Transaction details

• Device information; and

• Information used to verify transactions and detect fraud

PremierPath generally does not receive or store your complete payment-card number. We may receive limited transaction information, including:

• Payment status

• Transaction amount

• Billing name

• Card brand

• Expiration information

• The last four digits of a payment card; and

• Transaction or customer identifiers

Stripe processes information according to its own privacy policy and legal terms.

11. GOOGLE ANALYTICS

We use Google Analytics to understand how visitors find and interact with our website.

Google Analytics may collect information such as:

• Number of website visitors

• Pages viewed

• Session activity

• Approximate geographic location

• Browser and device information

• Referral source

• Website interactions; and

• Cookie or device identifiers

We use this information to analyze website traffic, understand visitor behavior, measure website performance, and improve our website and services.

We do not intentionally send names, email addresses, telephone numbers, or other directly identifying information to Google Analytics.

You may limit Google Analytics tracking by adjusting your browser’s cookie settings or by using available browser-based opt-out tools.